Today I received an email from an online tech magazine announcing the dawn of the flying dune buggy. That's right... SkyRunner, a company out of Shreveport, LA has just announced that they're now taking orders for the super-cool, super-lightweight paraplane buggy.
I had to check out the link, and I noticed that they are employing a current trend in web design called the one page site. The idea is to put all of your site content in a single HTML file and use anchor tags to navigate throughout different sections of the page. You can check out their site at FlySkyRunner.com to see how they are doing it.
This seems to be a popular way to build sites these days, and with a little JavaScript, JQuery, CSS3, or Ajax, you can add all sorts of effects and animations for the transitions. The results can be impressive, as you can see for yourself at sites like OnePageLove.com and WebDesignerDepot.com.
However slick these websites can be, there is much debate about whether this trend is good for user experience, search engine optimization (SEO), and pay-per-click (PPC) advertising, among other things. Some of the criticisms being brought up include usability issues on mobile devices, poor keyword targeting, and low quality scores for contextual advertising.
For now, it's still difficult to determine if the pros of this trend outweigh the cons, but in the meantime I'm going to take a little break to imagine flying around in my $119,000 flying dune buggy. Until next time...
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